What is Marketing...Part 2

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Marketing is a business' opportunity to connect with perspective customers. Treat marketing as the beginning of a relationship and not just a way to sell more product. It takes far more effort and energy to obtain new customers, so treat the ones you have with respect.

When marketing, tell your story. Tell why you are different or unique. Tell why you are in business. Be open and honest. Begin a new relationship and strength an existing one.

Marketing is not about loud advertising and being annoying. It is about showing your customer respect and that you actually care for them.







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