What Is pgLang And Why Is Everyone Talking About It?

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United States Fast Company
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In this FC Explains episode, we explore how Kendrick Lamar's creative agency PG Lang has redefined industry standards through their unique creative process. As a production house, they've established themselves beyond traditional music boundaries, focusing on innovative storytelling approaches that challenge conventional norms. The company demonstrates how strategic media innovation can expand an artist's influence beyond their primary domain, while maintaining authentic creative control.

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