What is the benefit of using the change of address tool in Google Webmaster Tools?

Channel:
United States Google Search Central
Subscribers:
751,000
Published on ● Video Link: https://www.youtube.com/watch?v=UU3xyhCXP9Q


Duration: 2:56
14,937 views
48

What is the benefit of using the Change of Address tool in Google Webmaster Tools, compared to just setting up the required 301 redirections to the new site? And why should I renew the change of address notification every 180 days? Can't I just leave the 301s in place?

Giacomo, Parma, Italy



Other Videos By Google Search Central


2010-08-10Does PageRank take into account cross-browser compatibility?
2010-08-09Why doesn't search query data in Webmaster Tools appear to match what I see when searching?
2010-08-04Can a spammy website affect the ranking of other sites hosted on the same server?
2010-08-03Do tag clouds help or hinder SEO?
2010-08-02Are Chrome's 'usage statistics' used in evaluating site speed?
2010-07-28Will adding my Twitter feed to my website increase my PageRank?
2010-07-27Can you make the realtime results more conspicuous?
2010-07-26Should I remove widgets that increase my site's load time?
2010-07-21Where do you see Google in 5 years?
2010-07-20How can a photographer's image-focused site gain PageRank?
2010-07-19What is the benefit of using the change of address tool in Google Webmaster Tools?
2010-07-15Introduction to Video Sitemaps
2010-07-14Can a purchased domain's history affect its trust in Google?
2010-07-13What is the best way to check your own site for keyword rankings?
2010-07-12Is PageRank calculated differently for domains registered before 2004?
2010-07-08How does Google handle a page containing multiple languages?
2010-07-07How can a website compete using only white hat techniques?
2010-06-30Are Google SERPs the same on all browsers?
2010-06-29Should I use the nofollow attribute on internal links?
2010-06-28Should I serve Googlebot content-only pages optimized for load speed?
2010-06-23Why doesn't Google Places allow access by multiple users?


Tags:
google
seo
webmaster tools