What Motivates Top Spenders in the Amazon Appstore│Mike Hines

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GameDaily Connect

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11,400

Published on April 28, 2017 5:46:44 PM ● Video Link: https://www.youtube.com/watch?v=1fKfY94WxZ8

Duration: 36:49

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Delivered at Casual Connect Europe 2017. A relatively small group — tiny, really — of dedicated customers often generates an unexpectedly large percentage of total revenue for a mobile app or game. As an app publisher, Amazon has a unique perspective on power-users in aggregate. Here we share observations and data from our appstore on what motivates top spenders and what is currently working best for cultivating new and existing power-users, keeping them engaged, and maximizing their revenue potential.

To download slides: http://bit.ly/2nqTsdF