What Should The PS5 Cost?
If there has ever been a lesson that the PlayStation brand has learned over the years it is that coming out of the gate with a new console that is overpriced can threaten even the strongest of reputations and send gamers flying into the arms of the competition. They, like most companies who have survived long enough in the gaming space to see the launch of a few consoles, have seen both sides of the coin as well as several degrees of success and failure between them. But through it all, never before has Sony had such a stark, obvious contrast in its console launch numbers than the one between the launch of the PS3 and the launch of the PS4.
The PS3, with all of its compatibilities with older games, blu-rays, SD cards, and superior CPU speed, still got trampled for the next couple of years almost entirely because of its absurd launch prices. None of which were reasonable until we saw slimmer, cheaper models come out that removed features to get the price down. Even then, it was still an uphill battle for the PlayStation 3. Sony had to downgrade their own console and struggle through a considerable rebranding effort just to end in, what was effectively a draw with the 360 by the end of the generation.
Could all of that have been prevented if the price were more in-line with current trends? Possibly, yes. Despite the various flaws with the original PS3, no one issue with it did nearly as much damage to its sales as that price. The Xbox One learned a similar lesson at the beginning of the current generation, too, so Sony shouldn’t count on any mistakes on Microsoft’s end in this department, either. They’re going to have to make the right call here on their own.
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