Which is more important: content or links?

Channel:
United States Google Search Central
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Published on ● Video Link: https://www.youtube.com/watch?v=qXgni6U6qk8


Duration: 1:53
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On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video.

Jeff from New York City asked:

As Google's algo evolves, is it better to have exceptional links and mediocre content, or exceptional content and mediocre links? By links I mean inbound link quantity/quality. Can new sites with awesome contest outrank mediocre/established sites?



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Tags:
google
content
links