Whitaker and Baxter
0Clem Whitaker and Leone Baxter were a husband-and-wife team that started Campaigns, Inc., the first political consulting firm in the United States. Based in California, the firm worked on a variety of political issues, mostly for Republican Party candidates. They both supported conservative ideals.
During the 1934 California gubernatorial election, they engineered a smear campaign against socialist Upton Sinclair in an effort to prevent him from unseating incumbent Republican Frank Merriam. Sinclair ultimately lost.
The couple developed strategies and tactics - such as media advertisement buys and direct-mail campaigns - that are still widely used in today's campaigns. Their public relations work not only revolutionized politics in the modern era, but also deeply impacted political issues that remain relevant today.
Source: https://en.wikipedia.org/wiki/Whitaker_and_Baxter
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