Why are developers and publishers against Nvidia's GeForce Now?

Why are developers and publishers against Nvidia's GeForce Now?

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There's been an alarming amount of developers and publishers that have been on a rampage to have Nvidia remove their titles from GeForce Now. This is confusing me as the only way a game can be played on the service is if you legitimately own it. In fact, this gives the very same people who are against the service a way to earn more money.

So the question remains, why are there some developers and publishers wanting to remove their games. To what end does that serve them? And doesn't this all seem anti-consumer, towards a service that appears to be pro-consumer?

I discuss this in this episode of this still unnamed video series.

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