Why I Wrote A Book On Game Marketing | How To Market Your Games And Make Money | ASO and More Ideas
17My book is available on Amazon. Link: https://amzn.to/2pWvjPD
Recently my first self published book went live on Amazon. This is my second published book. The book’s title is ‘How To Market Your Game Like A Pro And Make Money’/ My first book was published by Packt Publishing and it was focused on developing an Android game. I wrote that book in 2016 and the entire process was extremely fascinating for me. To see those pages of book getting filled one by one and coming together in the shape of a book was something extremely satisfying to go through.
So I definitely was pulled back towards this process of writing a book because I genuinely love writing. But this time I wanted to write on something different than development and that’s when I started wondering what would be the topic for my next book. I revisited my career and asked myself what was one pain point I faced myself in the gaming industry. The one answer I got loud and clear was that of marketing games.
There are tons of tutorials available on the internet related to development of games but rarely any reliable sources that talk about how to effectively market your games. I have been in this industry since 2011 and have experimented a lot related to marketing my games throughout my career. I have made many mistakes related to marketing and have learned amazing insights through them.
I have also worked as a Tech Lead for a year and while working at Talking Pixels for this position I learned incredible insights related to how to improve engagement and retention for your games. When I started making games in 2011 I have absolutely no idea about how to make games, let alone market them. By 2013 I had developed my first game and successfully launch it on Google Play Store. As beginner’s luck my first game did incredibly well compared to the expectations I had for it. My first game, Kyte - Kite Flying Game, crossed over 10,000 downloads within it’s first week of launch in 2013 and since then has seen decent growth. Till date the game has crossed over 400,000 downloads and is one of the few kite flying games on Google Play Store.
After this game I worked on few other titles but none of them came anywhere close to the success that my kite game enjoys to this date. That’s when I started questioning what exactly was going wrong but could not figure out exactly what it was. Things became clear when I started working at my job at Talking Pixels where I learned valuable lessons related to game analytics. That’s when I realised that all this while my games didn’t have proper analytics integrated in them and that is the reason why I could not understand how to improve their gameplay.
This is when I decided of taking all of my experience of the last 7 years or so and write them all down in a book which will help developers understand the importance of marketing games. I decided for this book to be a self help guide for developers which will even tell them exactly when to start promoting their games.
There is also a lot of confusion as to why games don’t get downloads and even I faced this problem many times as to how to improve my games downloads. There are many companies out there that provide fake downloads for your game but that only serves as a vanity number and does not help your game’s long term. In fact, it severely hurts the long term of your game since these users are mostly fake and are not interested in playing your game. This is why I have also mentioned the entire process of acquiring users through 100% legal ways which will get you real users that will help you improve your game’s ranking.
This book will help you with ASO (App Store Optimisation), marketing techniques, game retention, game analytics and more
This book primarily focuses on Google Play Store as a platform for promoting your android games. However, if you understand the basic principles talked about in this book you may also utilise the same to market your games on any other platforms as well.
My name is Nikhil Malankar and you can follow me on:
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