Why Looking At Non-Games UX Makes For Better Games UX - Bernice Wong, Pixelberry Studios

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As UX professionals and game developers, there’s a common expectation that we look solely towards the game space to improve our field. However, humans experience the world through a common language and the majority of that language transcends beyond the ‘normal’ boundaries of games. By encouraging the mindset to look at different non-games spaces, we can use those learnings to broaden our understanding of player usability, engagement, and creativity to inspire better games UX.

By the end of this talk, attendees should have a clearer understanding of the following topics:

How looking at non-game fields can improve the success of games UX.
How looking at non-game fields can help foster your particular voice as a UX professional.
How looking at non-game fields is essential for sustaining creativity and good mental health in the games industry.


Bernice Wong is a UX Designer at Pixelberry Studios. A University of California, Berkeley alumni and an IGDA Velocity Award recipient, Bernice enjoys chatting about two of her favorite topics: mental health and design. You can find her nowadays thinking about fantasy, eating way too much sushi, or experimenting with creating small interactive experiences in different mediums.




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games user research
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