Why People Around the World Really Are Different, and the Hidden Clues to Understanding Us All [1/2]

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Why do Americans buy enormous cars? Choose the largest television sets possible? Frequent fast-food restaurants? Elect tall Presidents? Dr. Clotaire Rapaille is a French-born psychologist, now an American citizen, who has become a marketing guru retained by major Fortune 500 corporations worldwide. His work is based on the idea that every culture has a cultural



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