Why people click: The psychology of hooks | Unite 2024

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Unity
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Published on ● Video Link: https://www.youtube.com/watch?v=7O350dRpRiQ


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One of the most effective ways to motivate players to engage with creatives is by using emotional hooks. In this video, you’ll learn what a hook is (with examples from the games industry), why they work, and how you can implement them.

Speaker:

Giacomo Maragliulo, Manager, Motion Designer, Unity



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