Why retail gets better shipping than you
Remember when you though Kickstarter was a great deal? I do. Shipping prices have risen quite a bit and it's hurt some companies greatly. But did you know you often pay more than retail for the same game? I hope to help explain why this is often the case.
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0:00 Intro
1:16 Final mile shipping in bulk
2:23 Bypass the middle man
3:29 Better distribution deals
4:33 Use Kickstarter to pay for better profits
7:20 Why they do this