Why YouTube shorts suck but you should do them anyway
51In this video I'm talking to you about YouTube shorts and why they absolutely SUCK but are also basically essential to growing a channel.
I'm using example data from my gameplay channel (https://www.youtube.com/channel/UC2eHpDRz4HCpDtAhXIL7cMg) to show how it's progressing using Shorts content and the success I've had with it.
I've found that YouTube shorts are great because:
- They have greater visibility because they're seen by more people easily
- They give you more views than you'd normally see
- They're relatively easy to make
- They generate subs much more quickly than standard videos.
I've found that shorts are basically churn and burn. You need to make loads of them and throw them out. They'll get watched but will usually plateau and won't last long term. They will, however, generate subscribers.
The reason this sucks is they don't contribute towards monetisation for your channel because you need not only 1,000 subscribers, but also 4,000 watch hours. And the tips say that shorts don't count towards that:
"What counts as 'public watch hours'?
Only valid watch hours from currently public videos count towards YPP eligibility.
Videos played from the 'Stories and short videos' shelf or as part of ad campaigns are not included for YPP eligibility."
See here - https://support.google.com/youtube/answer/72851?hl=en-GB#WHexplain&zippy=%2Cwhat-does-valid-public-watch-hours-mean
Which is quite frankly nonsense.
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Szabo Viktor https://unsplash.com/photos/UfseYCHvIH0
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