Winn Dixie | Television Commercial | 1987
0Winn Dixie | Television Commercial | 1987
Winn-Dixie Stores, Inc. is an American supermarket chain headquartered in Jacksonville, Florida.[2] Winn-Dixie has ranked #24 in the 2010 "Top 75 North American Food Retailers" based on FY2009 estimated sales of $7.3 billion by Supermarket News.[3] and was ranked the 45th largest retailer in the United States based on 2012 revenues by Stores magazine.[4] Winn-Dixie operates approximately 500 stores in Florida, Alabama, Louisiana, Georgia, and Mississippi. The company has had its present name since 1955 and traces its roots back to 1925.
Winn-Dixie is known for its private label Chek brand soft drinks, which are produced in over 20 different flavors plus diet and caffeine-free varieties—one of the widest assortments. Winn-Dixie has been known as "The Beef People" throughout its lifetime. In its advertising and print media, Winn-Dixie uses the brand promises of "Fresh Checked Every Day" for its Jacksonville DMA, "Getting Better All The Time" in its locations in Central Florida, "El Sabor De Tu País", or "The Flavor Of Your Country", in its Miami area stores, and "Local Flavor Since 1956" in its Louisiana area stores.
Winn-Dixie was listed in the S&P 500 and had been traded on the New York Stock Exchange under the ticker symbol "WIN" since February 18, 1952, prior to filing for Chapter 11 bankruptcy in 2005. The company was traded under the symbol "WINN" on the NASDAQ before its purchase. The bankruptcy left the chain with fewer stores than it had in the late 1960s.
On December 19, 2011, BI-LO, another Southeastern supermarket chain, announced plans to purchase Winn-Dixie. On March 9, 2012, Winn-Dixie became a wholly owned subsidiary of Southeastern Grocers and Winn-Dixie's ticker symbol was removed from the NASDAQ.[5] Southeastern Grocers announced at the time of acquisition that the merged company would be based at Winn-Dixie's headquarters in Jacksonville. BI-LO had previously been based in Greenville, South Carolina. In 2015, Bi-Lo Holdings changed their name to Southeastern Grocers and remained in Jacksonville.