Xbox COULD have sold the Xbox ROG Ally X for less - Why didn't they?

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Fresh rumors from Xbox Era and Insider Gaming reveal that Microsoft and ASUS aimed to heavily subsidize the ROG Xbox Ally and Ally X handhelds to hit lower price points, but tough economic conditions forced a hike. Originally leaked at $549.99 for the base Ally and $899.99 for the X, the final US prices landed at $599.99 and $999.99—matching Europe's unchanged €599.99 and €899.99. This comes amid Microsoft's recent Xbox Series X/S price increases, showing the "challenging" market at play. Despite the bump, pre-orders are live worldwide ahead of the October 16th launch. Will these premium handhelds justify the cost with Xbox-optimized performance, or is the pricing a deal-breaker? I dive into the details and what it means for handheld gaming. Share your thoughts in the comments!

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