Yamaha TW-E7A & Yamaha YH-E700A wireless headphones debut to rival Sony WH-1000XM4

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Yamaha has finally entered the true wireless earbuds market – better late than never, we say – with two models that fundamentally promise a personalised performance adapted to the wearer and their environment. 

The Yamaha TW-E5A (£179, $160) and active noise-cancelling TW-E7A (£229, $230) position themselves as natural-born rivals to the dominant AirPods and class-leading Sony WF-1000XM3 respectively.

Also new are the YH-E700A wireless noise-cancelling over-ear headphones, which, at £349 ($350), look to take on the Sony WH-1000XM4, Bose 700 Noise Cancelling Headphones and Sennheiser Momentum 3 Wireless.

Both pairs of true wireless earbuds utilise Yamaha's new Listening Care technology, which aims to deliver consistent sound quality across the frequencies across all volumes. It uses an internal microphone to monitor background levels and correct the EQ at different pre-determined listening volumes to balance out the frequencies. 

The YH-E700A over-ears benefit from an advanced version of this process – Advanced Listening Care – which is more dynamic in its application. It takes into account dynamic range and recording level of the music signal, too, and also allows background noise to swing 2db. 

All three new models sport excellent battery lives. The TW-E5A offers 26 hours in total (6.5 hours from the buds), while the TW-E7A takes that to 28 hours (7 hours from the buds). The YH-E700As, meanwhile, offer 35 hours from a single charge.

Both true wireless models round off their spec sheets with aptX Adaptive Bluetooth (Qualcomm's latest and highest quality codec), Qualcomm's True Wireless Stereo Plus (which promises stable bud-to-bud connectivity) and IPX5 water resistance (which means they should survive a heavy rain shower).

The TW-E5A and TW-E7A will be available from the middle of this month, while the YH-E700A are expected in December.


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