Yotpo raises additional $51 million for user generated business content
0Yotpo raises additional $51 million for user-generated business content.
Yotpo has closed $51 million in funding for its platform to help businesses improve their user engagement through fan contributions, such as user-generated videos. The startup has raised a fourth round of funding to finance its marketing platform that makes it easy for companies to enable such content.
Israel-based Yotpo said that the whole point is to let customers do your advertising for you. It’s more authentic, doesn’t cost as much as traditional agency-produced advertising, and increases the engagement that the most-loyal fans have for a brand.
It’s also important because the advertising landscape has changed. Traditional media outlets don’t have a monopoly anymore, and user-generated content has become huge on consumer platforms such as YouTube. Yotpo enables customers to collect content — like reviews, photos, and Q&As — and then use it to build a better customer experience and brand.