YouTube is jacking up ad prices after a string of brand safety issues

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YouTube is jacking up ad prices after a string of brand safety issues.


This is YouTube's own version of surge pricing.

The web-video outlet is telling advertisers that prices for some of its top US channels could increase by nearly 20% next year. That's according to people in the advertising industry who work with YouTube, help place ads on websites, or buy inventory for advertisers. YouTube owner Google has notified industry participants of the coming change in writing, these people said, asking not to be identified talking about private information. 

YouTube declined to comment.



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YouTube is jacking up ad prices after a string of brand safety issues