YouTube Simplifies Ad Controls for Creators Starting November!!
1#youtube #youtubepremium #google #technology
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YouTube will simplify ad controls for creators starting in November. Instead of individual settings for pre-roll, post-roll, skippable, and non-skippable ads, creators can only choose to enable or disable ads before or after videos. YouTube will decide the specific ad format to display "when appropriate." While YouTube claims most creators won't be affected, those wanting more control may be disappointed.
However, new ad options are introduced for mid-roll ads. Creators can show a 60-second countdown before live stream ads, allowing viewers to skip them. Mid-roll ads can also be delayed for 10 minutes during live streams. In the future, long-form video creators will gain the ability to choose between automated and manually selected mid-roll ad breaks, offering more flexibility.
These changes follow YouTube's experiments with ad breaks on connected TVs and 30-second unskippable ads, along with measures against ad blockers.
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