YouTube SVP Reveals Truth About New AI Features
363Scott Silver, YouTube’s head of engineering and shopping, sits down with Andru Edwards to reveal some of the most unexpected ways the platform has transformed in recent years. From the explosion of short-form content to the seamless integration of YouTube into living room experiences, Scott walks us through how these shifts have fundamentally changed how we think about video content. It’s a deep dive into how YouTube is shaping our daily habits in ways many of us didn’t see coming.
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One of the most intriguing developments is YouTube’s expansion into TV screens, which Scott refers to as the “living room” experience. As smart TVs have become more prevalent, users are increasingly opting to watch YouTube on their TVs instead of their phones. But it’s not just about how people watch content—what they’re watching is also evolving. Scott highlights the rapid rise of YouTube Shorts and the challenges of catering to both short and long-form creators, showing how YouTube is pushing the boundaries of content creation.
Scott also gives us a behind-the-scenes look at YouTube’s foray into AI-powered tools and features like Dream Screen and the new Hype feature, which aims to help smaller creators get discovered. As AI becomes more integrated into YouTube, Scott shares his thoughts on the delicate balance between giving creators new tools and ensuring viewers still get authentic, human-made content. Whether you’re a YouTube creator or just a regular viewer, this interview offers a rare glimpse into the tech and trends that are shaping the future of video.
CHAPTERS
00:00 - Scott Silver, YouTube’s Senior VP of Product & Engineering
01:18 - Most Surprising YouTube Changes Over the Years
03:40 - YouTube Creator Changes Over the Years
05:23 - Watching YouTube on TV
09:04 - Is YouTube Prioritizing Short Form Creators?
10:31 - How YouTube Recommends Content
11:24 - YouTube Inspiration Tab - AI for Creators
12:59 - Preventing AI Suggestions for AI Viewers
14:48 - YouTube Communities Feature
17:58 - YouTube Hype Leaderboards
21:13 - Avoiding Pay to Play in Hypes
22:29 - Biggest YouTube AI Fears
23:57 - Will YouTube Allow AI to Create Controversial Content?
25:29 - YouTube Creator Studio Community Feature
26:51 - Will YouTube’s AI Replicate My Tone in Comments?
27:27 - Scott’s Favorite Creators and Channels
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