YouTube’s decision to make it harder to monetize videos is hurting the community.
YouTube is increasing the requirements for channels on its platform that will make them eligible to earn money from ads run before and during their videos.
In April 2017, it began requiring channels to have a minimum of 10,000 lifetime views to qualify for its monetization program; it’s now upped that to a threshold of 4,000 hours of watchtime within the past 12 months, and 1,000 subscribers. The company explained its revamped criteria in a blog post:
They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors). These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.
That’s bad news for smaller channels who may not command a large audience but still play by YouTube’s rules and earn through their videos.
0