10 Tips for Mastering Your SEO Content in 2020 via @seocopychick
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10 Tips for Mastering Your SEO Content in 2020
2020 presents many new and exciting opportunities to master your content and reach a wider audience.
While the BERT algorithm update gave a not-so-subtle nod to the importance of search intent, SEO content writers everywhere were not surprised to hear that the search engine is prioritizing audience-focused content.
The issue, then, has been the over-emphasis on keyword-rich content, which has mainly resulted in poor user experience and, ultimately, lower conversions.
Therefore, 2020 is all about putting the user first by creating value-rich content. Add in AI and engaging visuals, and you have the perfect cocktail for SEO-friendly, click-worthy content.
Here are my 10 tips for helping you create your best SEO content in 2020 and beyond.
1. Identify Your Ideal Client Avatar
The concept of defining your ideal client avatar (ICA) is nothing new, but it's something that is oft overlooked when it comes to content creation.
In order to create content that speaks to your target audience, you have to thoroughly understand who they are, what they want, and what they are searching for online. This will not only inform your keyword research but also how to create content that compels them to take action.
The goal here is to focus on the "favorable characteristics of your best customer" and create a persona that becomes your ICA. With this in mind, you can then answer these questions to create highly-targeted content:
To get even more precise, you can use these questions in an audience-facing survey (I like to use Google Forms) and use their answers to inform the keywords you target, your calls-to-action, and the language you use in your content.
2. Map Keywords to Search Intent
Keyword mapping is an important step that involves assign