10 TRICKS Restaurants Use to Make You Spend MORE!!!
848Here's a list of 10 Tricks Restaurants Use to Make You Spend More! Restaurants are businesses so they want you to spend. Here are 10 ways restaurants get you to spend more money!
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Running a restaurant may seem easy to those who have never done it, but what most people may not know is it’s a lot harder than it looks. Unless you’ve worked in the restaurant management business, you probably don’t know the tricks that most places use to try and get their customers to spend more. There have been a lot of studies conducted over the years on what exactly to do with a restaurant menu to sell more items. So here are the top 10 tricks restaurants use to make you spend more.
Did you eat out and went well beyond your planned budget? It’s no surprise since restaurants use smart tricks to make you spend more money. Discover these advertising tricky ploys the catering world uses in order to save money on dishes and make patrons spend more.
If you enjoyed this list of the top 10 tricks restaurants use to get you to spend more money, then comment: #Restaurants #Food #Money
TIMESTAMPS:
0:28 Menu setup
1:29 Names
2:51 Using smaller dishes
3:49 Photos of the food
5:01 Lighting and music
6:07 Anchor items
7:09 Boxes
8:08 Font and placement
9:09 Specials and brand names
10:23 Being Vague
SUMMARIES:
- For the most part, menus tend to be cohesive and make sense, they read in a certain order that makes it easy to find the type of food you’re looking for. If they were made to be confusing it would scare people away from ordering.
- You might not even really think about it, but there’s a reason behind every dish name at every restaurant and the descriptions as well. Often times a restaurant will play up the name of a dish to make it more appealing to the public, including adding unnecessary adjectives and the ever-popular family names.
- Restaurants have been reducing the size of their dishes in order to charge the same price for a smaller amount of food, and they have been doing so without the knowledge of their customers and without notifying anyone.
- Have you ever looked at a menu and spotted a picture of a specific dish, and thought to yourself that you should order that menu item because it looked so good in the picture? That is exactly what restaurants are trying to get you to do when they have pictures of their food on the menus.
- Can the lighting of a restaurant really influence how much people spend there? You may be surprised to find out that the answer is yes. Places with softer lighting tend to be considered more comfortable for customers, and because they feel more comfortable, they’re more willing to spend a longer amount of time there.
- This one is pretty sneaky, and most people have no idea that they are even being tricked with it. Using an anchor item on your menu is a great way to sell more expensive menu items but make your customers think that they are getting a great deal.
- This trick might sound silly when you hear it, but if it wasn’t a proven method of getting people to order specific items, it wouldn’t be utilized by so many restaurants. You may have looked at a restaurant's menu and noticed that some items are surrounded by some sort of box, whether it has some fancy flourishes on it, or is simply just a different color that stands out from the rest of the menu.
- A menu’s font is usually chosen to be easy to read for everyone and stand out nicely from the background of the menu - they want people to be able to read everything and make a choice. Restaurants, especially those that are on the more expensive side of things, actually use different fonts and placement to make it harder for you to compare prices.
- You have probably been to a restaurant that has some sort of special on the menu. Whether it is a permanent addition to their menu or a limited time offer, either way you have most likely come across this at least once in your life.
- When you read menu item descriptions, most people don’t really pay attention to the fact that the portion sizes tend to be pretty vague for most items. Most restaurants don’t list the exact weight, size or number of items that you get when you order a lot of their menu items, so you’re left to fill in the blanks yourself.
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