4 Easy Steps to Mindful Digital Marketing via @https://twitter.com/SankarRia
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4 Easy Steps to Mindful Digital Marketing
In mindful practices like yoga, with every pose, we bring our mind, body, and breath in alignment to stretch out of our comfort zones.
The process of continuous improvement in yoga is rooted in objective introspection rather than a focus on the external.
The focus is on finding purpose, staying positive, building empathy, and expanding perspective.
The same principles can be applied to excel in digital marketing.
1. Finding Purpose
Pratyahara is the process of consciously going inward to focus the mind on self-knowledge rather than the external sensory world.
Pratyahara empowers us to find purpose by aligning with our core values and beliefs rather than external pressures. This principle, when applied to marketing strategy, enables inside-out thinking.
Our most inspiring leaders like Martin Luther King Jr. and Steve Jobs practiced inside-out thinking.
They led with their sense of purpose. They inspired with the power of their beliefs that in turn challenged us to excel and overcome.
Very often as digital marketers we focus on the what rather than the why.
We focus on the cool features our products and services offer rather than the ultimate value we wish to provide to our customers.
Pratyahara can help facilitate starting with Why to create messages that resonate and compel your audience. It also teaches continuous improvement.
It requires constant self-motivation to stretch our physical bodies, focus our minds, and harmonize the breath.
Similarly, by constantly assessing our strengths and becoming aware of our weaknesses, we will be better positioned to take advantage of new industry trends and find the best channels to connect with our audiences.
Apple's Think Different campaign is the best example of purposeful marketing i