6 Easy But Stupid SEO Tactics You Must Avoid via @seocounseling
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6 Easy But Stupid SEO Tactics You Must Avoid
We all should know by now the top common black hat tactics to avoid. Most SEO professionals like to think of themselves as white hat, or at least gray hat.
However, did you know that there are several white hat strategies that can seriously hurt your long-term SEO performance?
The reason most of these white hat strategies can hurt you is that they're often "too easy to be good for you."
When we become complacent in the easy way out, our organic search performance can start to suffer.
For the TL;DR SEOs out there, here are my quick links to help you jump to the section you want to read.
The top six easy SEO strategies you must avoid:
1. Assembly Line SEO Strategy
I define "assembly line SEO" as when a person or agency uses the same exact tactics for every client.
Many of the larger SEO agencies use this strategy for their SMB division because it's efficient to manage.
Typically, after the site goes through its first round of on-page optimizations, the routine tactics include blogging and paying for links.
However, just because it's easy, doesn't mean it's always the best.
This type of strategy may be fruitful for a short period of time, but unless there's zero competition, the website is bound to experience a growth plateau.
What to Do Instead
Instead of getting stuck in this routine "task-based" strategy, focus on finding out unique ways to deliver value to your website's audience.
Investigate what your competitor's top-ranking content is, and how they're approaching their content strategy. Make a list of all of your competitor's strategies and look for content gap opportunities.
Take these opportunities and make sure your content is built to serve your audience at each stage of their purchase funnel.
The continual research a