A Discussion of Nintendo's Youtube Creators Program & Its Problems
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Ladies and Gentlemen in this redgamingtech.com video let's discuss Nintendo's youtube creator's program shall we? Or as many (including myself) like to call it, a travesty.
To fill you in, if you register a single video with Nintendo, you'll get 60 percent of the ad revenue - Nintendo, naturally swallows up the other 40 percent. On the other hand, if you register your channel for Nintendo content, then you'll be graciously offered 70 percent.
Electronic arts, Ubisoft, DevolverDigital and dozens of other companies are cool with youtube - but, not nintendo. Instead, Nintendo try to claw money out of the back pocket from YouTuber's who're putting together videos.
This is pure conflict of interest - If you're reviewing a game, you shouldn't have to share revenue with the company whom produced the product you are reviewing. Now, the critics YOU (the viewer) know and love are effectively signing a term of employment to cover Nintendo products. Doesn't that feel a little... off to you?
A few seconds of audio, a few seconds of a trailer used in a 30 minute video? Nintendo will want some of that revenue then please!
What's worse, Nintendo are acting as though they're doing the creator and the viewer a favor. As if they've found a way to 'help you out' and provide a method to allow you to actually upload videos - all but claiming it's youtubes policy and fault that videos have been flagged. When in reality, they've had the power to white list stuff all along.
I'm not saying developers and publisher's don't have the right to protect their IP. If I make a mario clone, steal the assets from Mario bros and call it wario (wait a minute) and sell it on steam for 4.99, then sure get the lawyers involve. But it's to the point YouTuber's can't upload videos of their friends and themselves playing Mario Kart. The free advertising of seeing your favorite personalities having fun, playing games... and Nintendo can't see this.
PewDiePie, Angry Joe - the bigger youtuber's will leave Nintendo alone. It's frankly not worth the hassle. Smaller channels like ours? We're already run off our feet with stuff to cover - and quite frankly, with our own network eating a slice of the pie, then Nintendo it doesn't make sense to cover their products. And even if it did - it feels a little off to me and the rest of the RGT team. It's like a brand deal - only poorer, worse terms and everyone of the YouTuber's who wish to cover Nintendo are forced into it.
Do a bit of googling around of and you'll find plenty of evidence Nintendo's stuck in the past. They do not understand the internet and Former Nintendo executive Dan Adelman pointed out that each and every one of the board at Nintendo has the power to veto ideas. In other words, it's to the point where it's hard to get new ideas and proposals to be implemented.
Nintendo don't 'need' youtube to sell Pokemon - they don't 'need' youtube to sell the new 'zelda' but ya know what? It'd help. A lot of younger gamer's now haven't grown up with Nintendo, and with the next generation systems in full effect, hype is required for Nintendo. Nintendo don't want another wii u - and social media coverage is the way this happens.
Instead, you've needlessly limited gamer's. Neogaf and other forums are clearly frustrated, pointing out that Nintendo are 'stuck in the past' and does this help Nintendo's image? certainly not.
Sure - it's arguable that you might lose a few sales from watching an entire let's play, but also many BUY games from watching a let's play. And considering game's like Mario, Super Smash Bros and mario cart are perfect YouTube fodder, I've a strong feeling it'll help promote people buying either just the game, or in some cases the wii u too.
Oh well... sigh
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