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Forever › Released



2007

Forever" is a song by American recording artist Chris Brown. Brown co-wrote the song with Andre Merritt, Rob Allen, Brian Kennedy, and Jamal "Polow da Don" Jones; the latter two are also the producers. Initially created to be used for a Doublemint commercial,[1] "Forever" was selected to be released as the lead single from the reissue version of Brown's second studio album Exclusive, titled the Forever Edition, and the fifth single overall from the album. It was first released for digital download on November 2, 2007, in a few countries, followed the next April with a retail single CD released in Europe.

"Forever"Single by Chris Brownfrom the album Exclusive: The Forever EditionReleasedApril 29, 2008Recorded2007StudioVillage Studios, Los AngelesGenreDance-popLength4:38Label

Jive

Zomba

Songwriter(s)

Chris Brown

Jamal Jones

Brian Kennedy

Andre Merritt

Rob Allen

Producer(s)

Polow da Don

Brian Kennedy

Chris Brown singles chronology"Take You Down"
(2008)"Forever"
(2008)"Dreamer"
(2008)

The song reached number one in Ireland and New Zealand as well as peaking within the top ten in Australia, Canada, United Kingdom and United States. It also reached the top forty in Denmark, Germany and Switzerland. The accompanying music video features Brown in several scenes pursuing his love interest. The video features many dancers and digital effects. The official remix features Lil Wayne and Lupe Fiasco.

Backgroundedit

The song was written by Brown and his songwriting team, the Graffiti Artists (Rob Allen and Andre Merritt). He stated that after entering the studio, Polow da Don created a beat that Brown wrote along to. Because the producer's style was "more of a European, techno, house-type feel,"[2] the group "wanted to give it that other side of crossover, and go a little bit to that pop realm".[2] "Forever" is one of four new songs Brown recorded for the re-release of his second studio album Exclusive. He recorded the song using an autotune effect, as he did in one of his previous singles, "Kiss Kiss".[3] The song was first intended to be on Brown's following album, but decided he "wasn't ready to release a new album yet".[4]

"Forever" is actually an extended version of a commercial jingle for Doublemint gum, commissioned by an advertising company working for Wrigley. Brown first created the short version for the commercial, then extended and expanded it into a full song during a recording session in February 2007, which was paid for by the gum company.[1] Originally, the plan was to follow up his third single, "With You," with the Kanye West-featuring "Down," but the new material won out.[5] Although the label initially was reluctant to release "Forever" as a single, the song was so "potent and strong" that it overruled any hesitations regarding its commercial connections.[1]

Releaseedit

The song was first released for digital download on November 2, 2007, in Denmark,[6] Belgium,[7] and New Zealand,[8] and on November 6 in France.[9] The next year, it was released on April 22, 2008, in Australia,[10] Canada,[11] and Japan,[12] then on August 12, 2008, in the United States[13] and Germany.[14]

An EP featuring three remixes was released in Ireland on June 13, 2008,[15] in Australia, Austria and the Netherlands on June 16, 2008,[16][17][18] and in Japan on August 13, 2008.[19]

Compositionedit

"Forever" is a dance-pop[20] song that runs for 4 minutes and 38 seconds. It contains influences of Timbaland's production style, with synthesized voices over a drum machine pattern.[21] According to the digital sheet music published at Musicnotes.com by EMI Music Publishing, it is written in the key of B major, with a simple chord progression of E-B-F♯-C♯m. The song maintains a tempo of 120 beats per minute in common time. Brown's vocal range spans nearly an octave and a half from B3 to G♯5.[22]

Music videoedit

Background and synopsisedit

The two-day shoot took place in Los Angeles, California, at the beginning of March 2008. It was directed by Joseph Kahn. The video premiered on TRL on April 30, 2008, and on BET's 106 & Park on May 5, 2008. The video reached number one on the MTV Online Chart.[23] BET placed the song at number 55 on their Notarized: Top 100 Videos countdown. Brown's main love interest in the video is played by model Megan Abrigo.[24]

The music video starts off with Brown driving up to a nightclub, unwrapping a fresh stick of Doublemint gum, and walking inside. People are seen dancing while Brown starts to sing the first verse. Brown is also seen singing with light effects circling him. During the choruses, Brown and his background dancers start to house dance on the empty dance floor. Among the dancers are Marie Courchinoux and Rino Nakasone Razalan from Beat Freaks. In the second verse, Brown is walking outside the club following his love interest. Later he is seen performing a 540 crescent kick in front of a water fountain.