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About

Released: 2011

Album: Yeah 3x (Remixes)

Artist: Chris Brown

Genre: Pop

Yeah 3x" (pronounced "Yeah three times", "Yeah Yeah Yeah", or “Yeah three-x”); sometimes stylized as "Yeah 3X"[1]) is a song by American singer Chris Brown. released as the lead single from his fourth studio album F.A.M.E. on October 25, 2010. It was written alongside Kevin McCall, Sevyn Streeter, and producer DJ Frank E, with Calvin Harris receiving an additional writing credit following his accusation of plagiarism.[2] Brown recorded the song for his pop audience as he had been doing a lot of mixtapes and urban records. "Yeah 3x" is an uptempo dance-pop, Europop, and electro house song; it uses a video game-type beat and features a thick bassline and big synth chords.

"Yeah 3x"Single by Chris Brownfrom the album F.A.M.E.ReleasedOctober 25, 2010Recorded2010StudioThe Record Plant (Los Angeles, California)Genre

Dance-pop

Europop

electro house

Length4:01LabelJiveSongwriter(s)

Chris Brown

Justin Franks

Kevin McCall

Amber Streeter

Adam Richard Wiles

Producer(s)DJ Frank EChris Brown singles chronology"Make a Movie"
(2010)"Yeah 3x"
(2010)"Get Back Up"
(2010)Music video"Yeah 3x" on YouTube

"Yeah 3x" peaked at number fifteen on the Billboard Hot 100 chart, and at number seven on the Mainstream Top 40 chart. Outside of the United States, "Yeah 3x" peaked within the top ten of the charts in Australia, Austria, Belgium (Flanders), Denmark, Germany, Hungary, Netherlands, New Zealand, the Republic of Ireland, Switzerland, and the United Kingdom. It also peaked within the top 20 of the charts in Canada, Norway, Slovakia, and Sweden.

An accompanying music video was directed by Colin Tilley and filmed at Universal Studios. The video features Brown in various dance sequences in a neighborhood of old time storefronts and brownstones. It also features cameo appearances by Teyana Taylor, Kevin McCall, and Future Funk from America's Got Talent. Brown promoted the song with live performances on televised shows, including Dancing with the Stars, Today and the 2011 MTV Video Music Awards. It was also included on the set list of his 2011 F.A.M.E. Tour.

Background and recordingedit

"Yeah 3x" was recorded at The Record Plant—a studio in Los Angeles, California—and Serban Ghenea mixed the track at Mixstar Studios—a studio in Virginia Beach, Virginia.[2] On September 2, 2010, Brown tweeted that the Polow da Don-produced song titled "Calypso" would be released soon as the follow-up single to "Deuces" (2010).[3] However, those plans were changed when "Yeah 3x" was released instead.[4] While filming the music video for the song, Brown elaborated on the song's inspiration in an interview with Access Hollywood. He stated that he wanted to record the song for his pop audience since he had been doing so much urban material.[5]

Brown said the song was given to him by DJ Frank E while he was in the studio writing songs for other artists and himself. "I heard the track and I was like man this is incredible. It kind of gave me the 'Forever' feeling so I wanted to do more of a song for my pop audience. I’ve been doing a lot of mix-tape stuff, a lot of urban records ... the pop audience didn’t really have anything to gauge from so I really wanted to give them this and I feel like 'Yeah 3x' is something different, something new and it’s just [a] positive record. It’s not anything too over the top; it’s just right where it needs to be."[5] During a chat with fans on Ustream.tv on September 27, 2010, Brown said that the song was written in 15 minutes; "We actually got the beat and we did it in no time. It was effortless. It was fun. It was sort of like when we wrote 'Forever', so I hope you guys like that record. It's more of a pop record, in the club record."[6]

Compositionedit



Yeah 3x

Duration: 25 seconds.0:25

A 24-second sample of the chorus of "Yeah 3x", featuring a thick bassline and video game-type beats.[7][8]

Problems playing this file? See media help.

"Yeah 3x" is an uptempo dance-pop,[9] Europop,[10] and electro house song.[11] According to MTV, "Yeah 3x" shows Brown "embracing his pop side" over a "video game-type beat".[8] Throughout the song, it features a thick bassline.[7] "Yeah 3x" is set in common time with a moderate dance tempo of 120 beats per minute. It is composed in the key of D major with Brown's vocal range spanning from the note of A3 to the note of B4.[12] The song uses a portion of the melody from "I'm Not Alone" by Calvin Harris.[2] According to Robbie Daw of Idolator, "Yeah 3x" is a mixture of "Forever" (2008) and La Roux's "Bulletproof" (2009),[13] while Sean Michaels of The Guardian commented that the song seems to be inspired by David Guetta's Eurodance sound.[14] Nick Levine of Digital Spy musically compared the song's production to the sounds of Usher, Taio Cruz, Jay Sean, The Black Eyed Peas and Calvin Harris.[15]