Acquiring and keeping new users - A guide to KPIs for Google Play Apps and Games

Channel:
Android Developers
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Published on ● Video Link: https://www.youtube.com/watch?v=0_7RYwu7zQM


Duration: 20:45
2,722 views
45

This session will focus specifically on KPIs related to acquisition and retention. Attendees will get an overview of top-of-funnel analysis methods, as well as ideas for strategies they can use to improve their own app’s performance through illustrative examples.

Google Play Business Growth Webinar Series → https://goo.gle/3awBAq4
Subscribe to Android Developers → https://goo.gle/AndroidDevs

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Tags:
Android
Metrics
Acquisition
Retention
Funnel
Monetization
IAP
Subscriptions
Conversion
ROAS
Growth
GooglePlay
KPIs
Engagement
UserAcquisition