Intro to metrics - A KPI guide for Google Play Apps and Games

Channel:
Android Developers
Subscribers:
1,350,000
Published on ● Video Link: https://www.youtube.com/watch?v=nyomYgi3vIg


Category:
Guide
Duration: 19:03
7,733 views
99

This introductory session will provide an overview of Google’s key performance indicators, with the goal of demystifying common terminology and empowering developers to make more informed decisions related to the design or business of their app or game. Attendees can expect to become familiarized with the relationship between different metrics, the contextual factors to consider, and how to use measured data to draw hypotheses that can be tested to improve different areas of app performance.

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Tags:
Android
Metrics
Acquisition
Retention
Funnel
Monetization
IAP
Subscriptions
Conversion
ROAS
Growth
GooglePlay
KPIs
Engagement
UserAcquisition