Driving buyer behavior with IAP and subscriptions - A guide to KPIs for Google Play Apps and Games

Channel:
Android Developers
Subscribers:
1,350,000
Published on ● Video Link: https://www.youtube.com/watch?v=_uDTVLpCsXU


Category:
Guide
Duration: 52:47
3,431 views
61

This session will focus specifically on key performance indicators (KPIs) related to monetization, whether through in-app purchases or subscription-based business models. Attendees will get a deep-dive of primary and secondary metrics in this area of the funnel, as well as ideas for how to evaluate trends for different types of buyer behavior.

Google Play Business Growth Webinar Series → https://goo.gle/3awBAq4
Subscribe to Android Developers → https://goo.gle/AndroidDevs

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Tags:
Android
Metrics
Acquisition
Retention
Funnel
Monetization
IAP
Subscriptions
Conversion
ROAS
Growth
GooglePlay
KPIs
Engagement
UserAcquisition