Acquisitions Limit Risk According To Phil Spencer. GamePass May Allow For Creative Risk To Continue
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Creating a valuable brand and game is a risky endeavor and when a studio manages to find success the cost of continuing may be much greater than when starting. Acquisitions help alleviate the risk of continuing and GamePass may allow for the type of risk that you want, content creation risk, to continue. The constant need to score a hit when acquired is mitigated by the GamePass service so the risk of sustaining a studio is alleviated and the need to score consistently is alleviated allowing for that spark of creativity and independence to continue.
https://www.gamespot.com/articles/xbox-boss-phil-spencer-thinks-buyouts-help-limit-risk-for-smaller-studios/1100-6493418/
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