AI in sports and entertainment

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Sports and entertainment is big business. We all hum along to our favorite songs, and even if you don't consider yourself a sports fan, chances are you're aware of the World Cup, the Super Bowl, or the Tour de France.

In this session, Carson Miller, IBM Senior Managing Consultant, shows off the work IBM is doing with major sports and entertainment properties around the world, including the Masters, Wimbledon, US Open, ESPN Fantasy Football and the GRAMMYs. She shows you how AI is being used to deliver new insights and experiences to fans and scale the reach of sports and entertainment properties.


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