AI Max for Search 2025 explained by Product Manager

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We’ve heard your feedback: AI-powered tools need more transparency and control. And that’s what’s driving our roadmap for AI Max for Search campaigns.

Hear from AI Max’s Product Manager, Walter Vulej, to find out why he compares AI Max’s controls to that of a high-end camera.

Today’s AI Max for Search has:
🔒 Enhanced controls. New ad group-level settings, like brand and location controls, allow you to turn on - and off - AI features, enabling you to decide when and how to use AI for more relevant reach.

🔍 Built-in transparency. Review your search terms report to see how search terms, headlines, and landing page combinations are driving business impact.

🔑 Brand-safe scalability. With the text customization feature, and the upcoming text guidelines feature, you’re able to more easily deliver brand-safe creative messaging at scale.

All of this… now available globally.

Learn more here → https://goo.gle/4ocHIu3

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