Albert Penello Microsoft’s best pitch for the Xbox One X

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Published on ● Video Link: https://www.youtube.com/watch?v=vn-PrL1wMHc


Forza Motorsport 7
Game:
Forza Motorsport 7 (2017)
Duration: 5:54
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Albert Penello Microsoft’s best pitch for the Xbox One X.
If the Xbox One X turns out to be a popular holiday purchase this fall, you might credit a lady bug. The console costs $499, and it delivers 4K HDR visuals for games such as the racing game Forza Motorsport 7.

Microsoft’s team created an interactive demo with a set of lady bugs that show the difference between what the imagery looks like on a big screen TV with the 4K turned on, and how it looks fuzzy and less detailed when the 4K is turned off. Microsoft bills the Xbox One X as the world’s most powerful console.

I happen to have one waiting for me at home (Microsoft sent one to me), to go with a (refurbished) Samsung 40-inch 4K TV. I haven’t cracked it open yet. Meanwhile, I made a trek to Redmond, Washington, ahead of the November 7 launch. I talked to Albert Penello, senior director of Xbox console marketing at Microsoft, and I asked him why people should buy the Xbox One X. He gave me his best pitch, and then we talked about how the console launch is proceeding.



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Albert Penello
Microsoft’s best pitch for the Xbox One X
Albert Penello Microsoft’s best pitch for the Xbox One X


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