AllSaints and Google - Leading Change in Retail

Channel:
United States Google Workspace
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1,010,000
Published on ● Video Link: https://www.youtube.com/watch?v=psE-JNG1Pug


Duration: 4:34
1,785 views
9

In 2013, AllSaints embarked on a journey to think big and step away from the outdated digital models they were familiar with.

Here, William Kim, CEO, shares how AllSaints worked with Google to engage the company's entire creative talent to innovate the brand.



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Tags:
google for work
Innovation
Google Atmosphere
Transformation
Retail (Industry)
AllSaints (Business Operation)
Change