One of the most widely discussed topics today is mobile cross platform development with an emphasis on which platforms should be covered and the potential revenue involved. It's clear that there is increasing interest in bringing existing game IPs to various platforms. However, there are questions that game developers have about how to reach real paying customers that remain unanswered. Many developers tend to correlate each technological platform with its respective dominating app-store, a habit that likely originates from the iOS system wherein the Apple App Store is the only possible distribution channel. This session offers insights into lucrative alternative distribution channels with a panel of experts in the fields of mobile operator app-stores, cross platform app-stores and content aggregation networks. These experts will outline the various strengths and weaknesses of each channel and, finally, choose the most promising ones.
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