Innovation, creativity and adaptability are survival skills for a changing world -- and gaming plays a major role in this evolution. Games are everywhere these days. More than just for play or leisure-time, gaming and applied game mechanics increasingly occupy a place in our lives. This new gaming landscape of the 21st century opens up a vast array of new opportunities which will reward smart companies and brand marketers who are willing to engage with an audience of active, engaged players. Media pioneer and visionary Robert Tercek shares insight into the future evolution of gaming and the coming transmedia tidal wave that will reshape human civilization.
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