Below the Tip of the Iceberg | Arthur Chow VIDEO
Social games are seen as services than products where constant updates, new features, community support and promotion are necessary to make a game successful. Effort in the development of the game will be wasted if there is not enough planning on how to acquire and engage the users, taking advantage of the social graph and keeping the game fresh by introducing new features and upgrades. There are also cultural differences across different countries. Yet if things are done right, there are plenty of opportunities for developers to capture the potential of social games globally.
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Casual Connect Kyiv 2011
Casual Connect
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