Amazon Ads: What is Automatic Targeting

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Amazon Ads automatic targeting is a feature that allows advertisers to reach relevant audiences without manually selecting keywords or audiences. With automatic targeting, Amazon uses its algorithms to analyze the product information provided by the advertiser and matches it to relevant search terms, product categories, and shopper interests. This automated approach leverages Amazon's vast data to optimize ad placements, ensuring ads are shown to potential customers who are likely to be interested in the advertised products. Automatic targeting can be a convenient option for advertisers looking to streamline their campaigns and reach a broader audience effectively on the Amazon platform.

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