An Introduction to Sony London’s User Research Team

Channel:
Games User Research SIG
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Published on ● Video Link: https://www.youtube.com/watch?v=IFWGRM2Wi00


Duration: 17:45
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This short session invites Sony Interactive Entertainment (SIE) User Research Manager Rob Johnson to showcase the cutting-edge research being conducted for the PlayStation brand at SIE’s London User Research Studio. In addition to their far-reaching impact of all major European first-party titles, the London lab’s research was instrumental in the development and success of the PlayStation platforms including the redesigned PS4 Controller, and PlayStation VR. Rob talks us through the development and growth of one of Europe’s best-respected #gamesUR studios, found right here in London, UK.

#gamesUR Conference
Games User Research focuses on players’ psychology and their behaviour via techniques such as playtesting, analytics, expert analysis, and others. Game User Researchers aim to help game developers deliver players the best gaming experience possible.

The #gamesUR Conference is a biannual gathering of the world's top professionals in games user research. For more information visit www.gamesurconf.com



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