An Introduction to Video Game PR - Quinn Wageman (TriplePoint)

Channel:

Sweden Game Arena

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1,530

Published on November 10, 2015 9:14:45 AM ● Video Link: https://www.youtube.com/watch?v=abt4rxGwZ2c

Duration: 37:42

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Whether you're working on a free-to-play mobile game or a full-fledged console experience for $60, your communications strategy is an integral component of the go-to-market plan - this is where PR comes in. From understanding the role of PR in the larger marketing plan to the challenges facing the games editorial business, this presentation will get you thinking ahead about what PR is and how it works to help you prepare for the big launch.