Analyst Presentation: Has WhatsApp got its business messaging pricing wrong?

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MEFTVChannel
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Published on ● Video Link: https://www.youtube.com/watch?v=Ep_dh9j1dc4


Duration: 35:10
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Nick Lane, Chief Messaging Officer – Mobilesquared
Look at the price elasticity of international SMS and how this is impacting traffic
Look at where SMS pricing (international vs domestic for SMS) is right now, how these rates compare to WhatsApp Business use cases, and what this will mean for RCS adoption.
Explore how engagement is charged for on non-messaging channels, to see how conversation should be charged on WhatsApp and RCS, etc.
which channel will come out on top



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