Use Cases: The Good, Bad and Ugly - Learnings from Messaging Leaders for 2024
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Published on ● Video Link: https://www.youtube.com/watch?v=YIpdsFWBbNE
The business messaging landscape continues to expand, the messaging strategies businesses employ must mature to keep it a viable, open, and accessible channel for consumers. At the heart of this maturation are business messaging use cases. During this talk, we’ll unpack the most and least successful use cases in the messaging landscape today and explore new and developing use cases to rally behind in 2024.