Duration: 2:55

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Hutch is a London based mobile studio focusing entirely on racing games, with more than 10 million players on Google Play. Learn how they improved game design and user engagement with beta testing, by providing more informed data to make the best possible game for players.

- Get the Playbook for Developers app to stay up-to-date with more features and best practices: http://g.co/play/getplaybookapp
- Learn more about beta testing: https://developer.android.com/distribute/engage/beta.html
- Get started with store listing experiments: https://developer.android.com/distribute/users/experiments.html

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