Duration: 3:06

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Find out how the Guardian is taking advantage of unique Google Play and Android features to improve user engagement and build relationships with their app users. By doing so, they increased their app rating from 4.0 to 4.4.

To learn more about how you can replicate this success with your own apps, be sure to check out these resources:
Convert installs to active users [Video] (http://goo.gl/NpLIj6)
Adding Wearable Features to Notifications [tutorial] (http://goo.gl/C3ML8O)
Learn how to use the beta testing features of Google Play (http://goo.gl/iazppj)
Discover how to build a community of testers on Google+ (http://goo.gl/qBwxU1)

#android #googleplay #developerstory #featured #apps #wear #userreviews #story #app