Apple Music dives deeper into concert streaming with Billie Eilish
0Reported today on TechCrunch
For the full article visit: https://techcrunch.com/2019/12/04/apple-music-concert-video-billie-eilish/
Apple Music dives deeper into concert streaming with Billie Eilish
As music streaming apps struggle to differentiate, Apple is making concert video a more central part of its strategy with tonight's big Billie Eilish show at its HQ's Steve Jobs Theater. The Apple Music Awards concert will be streaming live and then on-demand to Apple Music's 60 million subscribers. Apple would like to do more of these streamed concerts in the near future.
You can stream Apple's Billie Eilish concert here
Beyond the concert streaming, Apple is looking to strengthen its perception as an ally to art and artists. Given Apple Music is just a tiny fraction of the iPhone maker's massive revenues, it can look overly corporate and capitalistic compared to music-only competitors like Spotify that some see as more aligned with the success of musicians.
To grow its subscriber count amongst serious listeners and earn points with creators, Apple Music can't look like it's just designed to sell more Apple hardware. So tonight Apple is hoping to show its respect for artists, handing out its first Apple Music Awards. Billie Eilish has won artist of the year and Songwriter Of The Year (with her brother Finneas), while Lizzo is taking home Breakthrough Artist Of The Year. Additionally, based on Apple Music streaming counts, Eilish's 'When We All Fall Asleep, Where Do We Go?" has won Album Of The Year, and Lil Was X's 'Old Town Road' is the Song Of The Year.
The award statues themselves are specially-crafted Apple artifacts, featuring overwrought design like you see in those WWDC videos of robots making gadgets. They start with a single 12-inch disc of nanometer-level flat silicon wafer - the same kind used to power Apple's iPhones. Copper layers are patterned with ultra