Auburn Automobile

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Auburn Automobile, by Wikipedia https://en.wikipedia.org/wiki?curid=1003280 / CC BY SA 3.0

#Motor_vehicle_manufacturers_based_in_Indiana
#Luxury_motor_vehicle_manufacturers
#Defunct_motor_vehicle_manufacturers_of_the_United_States
#Defunct_companies_based_in_Indiana
#Auburn,_Indiana
#Brass_Era_vehicles
#Vintage_vehicles
#Vehicle_manufacturing_companies_established_in_1900
#1900_establishments_in_Indiana
#Vehicle_manufacturing_companies_disestablished_in_1937
Auburn was a brand name of American automobiles produced from 1900 to 1937.
The Auburn Automobile Company grew out of the Eckhart Carriage Company, founded in Auburn, Indiana, in 1874 by Charles Eckhart (1841–1915).
Eckhart's sons, Frank and Morris, experimented making automobiles before entering the business in earnest, absorbing two other local carmakers and moving into a larger plant in 1909.
The enterprise was modestly successful until materials shortages during World War I forced the plant to close.
In 1919, the Eckhart brothers sold the company to a group of Chicago investors headed by Ralph Austin Bard, who later served as Assistant Secretary
of the Navy for President Franklin Delano Roosevelt and as Undersecretary of the Navy for President Roosevelt and President Harry S. Truman.
The new owners revived the business, but it proved unprofitable.
In 1924 they approached Errett Lobban Cord (1894–1974), a highly successful automobile salesman, with an offer to run the company.
Cord countered with an offer to take over completely in what amounted to a leveraged buyout, which the Chicago group accepted.
Cord aggressively marketed the company's unsold inventory and completed his buyout before the end of 1925.
But after the 1929 stock market crash, despite advanced engineering and aggressive styling, Auburn's upscale vehicles were too expensive for the Depression-era market,
and around 1935, Auburn started to produce a line of kitchen cabinets and sinks, to keep the company afloat.
Cord's illegal stock manipulat...




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Auburn
Indiana Brass Era vehicles Vintage vehicles 1900 establishments in Indiana