Audience Research and Development (AR&D) - Idea Network - December 1997

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Published on July 30, 2021 2:00:11 PM ● Video Link: https://www.youtube.com/watch?v=NMdAT8Q6OFM

Duration: 17:21

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This is the December 1997 episode of AR&D's Idea Network series, hosted by Phyllis Slocum. AR&D stands for Audience Research & Development and the company specialises in research and consulting. From what I could gather online, Idea Network was a series of video programing designed to assist local TV news stations in best serving thier communities, while maximizing engagement, satisfaction, ratings and profits.

In this episode AR&D showcases:
00:30 Content ratings reviews
2:00 An inventive way to display a football game and the important lottery number drawings simultaneously
3:01 A way to review the recent sports scores using the sports ticker technique
4:40 A way to build the credibility of a station's secondary weather team
9:16 A look at a mobile weather van (a converted Jeep Cherokee)
10:54 Back to Basics segment (Training producers and Talk to Me)
11:59 A homework help hotline in Texas (Because education is the #1 coverage issue)
12:47 A look at the AR&D website from 1997
16:26 Outro
16:57 Credits - Executive Producer: Rebecca Houser - Producers: Karen Gatewood, Phyllis Slocum - Special Thanks To: Gary Fieldsend


Text on VHS tape: "AR&D IDEA NETWORK December 1997"